The Suggested Retail Price for the Cover My Back Lotion Applicator is $12.50, and some of our distributors price their units up to $14.50 as they reclaim the use of valuable display space. Considering our wholesale discounts, becoming a Cover My Back distributor offers excellent profitability to resellers. If you are interested in becoming a Cover My Back distributor, please contact us by using our email contact form or by calling (801) 913-9747. Our PayPal checkout will NOT automatically apply wholesale discounts to bulk purchases. It is therefore necessary for you to contact us regarding order totals and payment arrangements.